Build best Customer eXpirience
Transform your sales operations with AI-powered automation for everyday tasks
Marketing
Turn your marketing into a measurable and manageable process — from first contact to deal closure. BRIX365 combines lead capture and scoring, 360° customer profiles, smart segmentation, and personalised communications in a single BPM platform — without fragmented tools or data loss at system interfaces.
Lead generation & Сonversion
Capture opportunities from any source — landing pages, social media, and forms — and automatically transfer them into your CRM with all data intact. Enrich them with website activity data and analyze their behavior across every interaction. At the same time, built-in automation allows you to segment leads more accurately and increase conversion rates.
360° customer & lead profiles
Manage the complete history of customer interactions — capture and analyze every interaction, and plan future marketing activities based on customer interests. Integrated with your business processes, the CRM helps you build a full customer profile and automatically trigger the next steps in engagement. Let your marketing be driven by real data, not assumptions.
Personalization + AI
Deliver only relevant content to each lead and customer based on their requests.
Personalize your offers using customer profiles and current needs, and set up nurturing across every stage of the pipeline. Increase conversion rates without adding extra workload to your team.
AI helps you to:
Choose the most effective channel and timing for customer communication based on their behavior- Prompt sales managers when it's time to follow up with a client
- Automatically respond to incoming requests or route them to the right team — support or sales — when needed
Campaigns & Analytics
Plan and launch marketing campaigns across any channel while keeping full control over budgets, timelines, and expected outcomes. End-to-end analytics connect every campaign to actual deals, giving you clear visibility into performance and costs across channels.
AI-powered Sales Pipeline
Build a high-performing sales pipeline and turn deal chaos into predictable revenue.
Track every deal activity and automatically enrich customer records. Gain full visibility into your pipeline with real-time deal status, automated reminders that keep client interactions on track, and clear priorities that keep your entire sales organization aligned.
AI agents support your team in real time:
- Process documents faster
- Generate proposals and specifications
- Automatically enrich customer profiles with data from multiple sources
- Assist sales reps during customer consultations
- Recommend the next best action for each client interaction
OMNI Sales with AI
Communicate with customers through their preferred channels — messengers, email, or phone — and manage every conversation from a single workspace. No request gets lost, and the full interaction history with each contact is always at your fingertips. Security is built in by design: flexible access controls and customizable privacy settings keep your data protected automatically.
AI agents assist you in real time:
- Analyze customer attitude and intent
- Suggest the most relevant reply based on conversation context
- Automatically generate and save a summary of each interaction in the deal or contact record
Workflows to speed up sales
Sales are not just the responsibility of the sales team. Every department in a company is part of the end-to-end process, where team members receive tasks, and the speed of their execution directly affects customer loyalty and the likelihood of closing a deal.
Combining a process-driven approach with core CRM tools eliminates information gaps between departments and ensures transparency at every stage of customer communication.
Industry-specific CRM
Traditional CRM systems cause the information gap between the sales and production departments. With BRIX you can build industry-specific CRM systems, in a manner that involves the whole company in the sales – from salespeople to employees that take part in customer processes.
Сustomer Service
Build a high-performing sales pipeline and turn deal chaos into predictable revenue.
Track every deal activity and automatically enrich customer records. Gain full visibility into your pipeline with real-time deal status, automated reminders that keep client interactions on track, and clear priorities that keep your entire sales organization aligned.
AI agents support your team in real time:
- Process documents faster
- Generate proposals and specifications
- Automatically enrich customer profiles with data from multiple sources
- Assist sales reps during customer consultations
- Recommend the next best action for each client interaction
Omnichannel Routing + AI
Every request (regardless of the communication channel) is automatically routed to the most suitable specialist, taking into account their skills, current workload, and work history with the client. Eliminate manual distribution and minimize the first response time from the operator.
AI-agents help you in real time:
- To analyze the question and provide a relevant answer without operator involvement
- The system learns from your knowledge base and client cases, continuously improving the quality of formulated responses
Portals
Provide your clients and partners with a personalized self-service portal where they can independently create requests and track the status of their processing. Customize the actions based on your specific business case and seamlessly integrate this personalization into your business processes.
BRIX365 Bot
Launch 24/7 customer support with the help of an autonomous Bot.
It instantly responds to typical requests and, when necessary,
independently creates a ticket / support case and seamlessly hands
over the full conversation context to a manager or operator.