You can analyze the indicators of sent email campaigns using the Engagement report. The data for this report is imported from the connected email service.
Implement the CRM_Marketing_GetCampaignStats method in the integration module to import data into the report. For more details on how to set up integration with an email service, please refer to the TS SDK.
To generate a report:
- In the Marketing workspace, open the Engagement page.
- Set the report settings. You can select:
- Email campaigns for which you want to receive the report. Both bulk and trigger email campaigns are available.
- Static or dynamic segments of subscriber emails to see email campaigns only for these segments in the report.
- The start and completion dates of email campaigns.
- Click the Show button.
The page displays the list of email campaigns by the selected filters, specifying the type, start and end dates, as well as the status of each email campaign at the moment of report generation.
The report contains the following indicators for each email campaign:
- Reachability. The percentage of emails delivered to a subscriber’s account out of the total number of emails sent.
- Open rate. The percentage of opened emails out of the total number of delivered emails.
- Unsubscribe rate. The percentage of subscribers who unsubscribe from an email campaign after receiving an email, out of the total number of emails delivered.
- Click to open rate. The percentage of subscribers who clicked on any link in the email, out of the total number of emails opened.
- Clickthrough rate (TCTR). The percentage of subscribers who clicked on any link in the email, out of the total number of delivered emails.
You can sort the report data by name and type of email campaign, as well as by start date in the ascending or descending order. To change the sorting type, click on a column’s name.
The report for a bulk email campaign is also available on its page.
To view the email campaigns by a specific subscriber, go to their contact page and open the Email campaigns tab.