# Nurturing stages

> [HTML Version](nurturing-stages.html)

This widget is used in [BRIX CRM](crm_overview.md) and displays the client’s readiness to successfully close a deal.

The nurturing stage is assigned to the [Contacts](360012584960.md) app item and is calculated by the sum of activities performed by a user in BRIX with a certain contact, as well as actions from the client’s side.

Communication actions include creating a lead and a deal, adding and executing a CRM task, sending an email from the embedded mailer, opening a mailing, or clicking on a link enclosed in an email. 

By default, the following nurturing stages are used in the CRM workspace: **New**, **Cold**, **Warm**, and **Hot**. They are displayed on the contact page.

The names of the stages and their calculation conditions are customized by the system administrator. Read more about it in  [Assign nurturing stages](assign-nurturing-stage.md).

## Add the widget

1. Go to the [interface designer](interface_designer.md) of the app view form where you want to view the client’s nurturing stage, such as [Deals](360012680899.md).

2. Drag the widget onto the modeling box or click +**Widget** on the sidebar of the customized form.

3. In the opened settings window on the **Main** tab, the **App Item\*** field is automatically filled in. 

**(clip0170.png)**

4. On the **Events** and **System** tabs, you can set widget visibility and access, customize hover behavior, etc. Read more about it in [System widget setting](common_widget_settings.md). 

5. Save the widget settings. 

6. To make the customized form available to users, click **Save** and **Publish** in the top panel of the interface designer.

Now the item page will display the client’s nurturing stage, calculated according to the conditions set in the [CRM workspace settings](assign-nurturing-stage.md#change-stage). If several contacts are specified in the item, the readiness to purchase is shown for each of them.

**(clip0171.png)**